Portfolio

I build communities, livestream formats, events and activation concepts that help brands create stronger and more active relationships with their audiences.

Projects

Selected work

Ruthless Swedish gaming community project
2010–2020 · Gaming community

Ruthless Swedish Gaming Community

I ran one of Sweden’s largest gaming communities, managing the forum, sponsorships, servers, activities, tournaments and in-person gatherings.

8,000+ members

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2020 · Community launch

Inet Community Launch

I built Inet’s community presence from the ground up across social media, Discord, forums, Reddit, livestreams and events.

Biggest Nordic tech community

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Inet customer club levels and achievements
2024 · Loyalty and gamification

Inet Customer Club Rebuild

I redesigned the full customer club concept with new levels, benefits, achievements and collectible avatar parts.

Engagement increased by more than 9,000%

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Brands I have worked with

NVIDIA
Bethesda
EA Games
AMD
Ubisoft
Intel
Warner Bros.
Corsair
Xbox
Playstation

More projects

Events, launches and community activations

Hogwarts Legacy launch event venue

Hogwarts Legacy Launch

Immersive launch event and community experience. Online and IRL.

Redfall launch activation at Inet

Redfall Launch Activation

In-store gaming launch and audience activation.

Inet community event entrance

Inet education event

Managing and exicuting internal education event. 100+ attendents

NetOnNet and Ruthless Battlefield servers

NetOnNet × Ruthless

Managing and running community servers for NetOnNet.

Star Wars Battlefront retail merchandising displays

Star Wars Battlefront

Retail launch displays and merchandising campaign.

Activision Blizzard retail merchandising displays

Activision Blizzard Merchandising

Retail merchandising and promotional installations.

Inet Weekend festival event

Inet Weekend Festival

Community festival with over 3000 visitors.

Wildstar Sverige community website

Wildstar Sverige

Swedish fan community and editorial website for the game Wildstar.

Inet career site

Inet Career Site

Project management, employer branding and content production.

Community event production

Event Management

Planning, production and exicuting several events.

Dubbelklick livestream studio

Dubbelklick

Created and branded the biggest nordic tech livestream.

Inet Webcomic logo

Inet Webcomic

Social-media storytelling and branding built around the Dr. Inet mascot.

Ruthless Swedish Gaming Community

Ruthless Swedish gaming community project

I ran one of Sweden’s largest gaming communities from 2010 to 2020. The community grew to more than 8,000 members with over 250 000 posts on the forum.

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Inet Community Launch

Inet community event entrance

I was responsible for building Inet’s community presence from the ground up.

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Inet Customer Club Rebuild

Inet customer club levels and achievements

I redesigned the full customer club concept and introduced a new gamification system.

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